This week we learned more about optimizing our web sites and using social media effectively. I have a hard time digesting and retaining a lot of this stuff at once. I bookmarked some of the pages that looked particularly useful so that I can go back and use them later.
I have learned that original content is particularly helpful. It is content not found elsewhere and any links to it will go back to my site.
I also need to add quick links to social media sites to make it super easy for users to share my site.
I also plan to come up with a survey - and more than one eventually - to find out what users most want to find on the site.
It has been a tough week because I have been pulled away from the computer and my school work too much - dealing with other people's problems. I need to get more done on the site.
An interesting thing happened though - showing the importance of developing and not just letting things sit. Last week I simply added an arrow pointing down so that users would scroll to find more information. Since I did this, the conversion rate went from 2 to 32. So, I got them to click. Now I need to get them to stay.
No comments:
Post a Comment