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Wednesday, May 31, 2017

Business 250 week 7 - Keywords

I understand the concept of keywords and their importance when trying to draw customers to your website.  I used to think it was all about being creative and finding a way to get your site to appear near the top of a search result.  I did not realize that you had to pay for this and it kind of makes me angry - not gonna lie.  I know it is progress and someone will find a way to monetize everything so I am not surprised - just ticked that now I am expected to pay for this.

My biggest issue with this is that they use the word "bid".  I am not 100% about this but it seems as if some really fast computer calculations are done every time a search is entered to decide who has the highest bid and who will appear at the top of every search result page.  So considering the fat that there are big businesses out there that can throw a lot of money at this ad stuff, how will my budget get me any results?  Am I throwing money away?

My daughter used to do a blog and she had a very unique name for her blog.  She would appear at the top of a search every time someone put in those words and even near the top if one or 2 of them were used.  My other daughter is an artist and uses a pseudonym when she posts art on any of her active accounts.  If you type in her Pseudonym tons of her images appear right on top because her name is unique.

The problem is that people have to be looking for them or they would not know the words to search for.  I can see the purpose of adwords because people don't look for unique names if they don't know to do so.  I just don't know if my money would be better used elsewhere because I can not afford to spend very much and my bids will always be too low.

Tuesday, May 23, 2017

B250 week 6

Thank goodness for an easy week in one class at least.  I have really been struggling lately.  Even though I am a junior in college, this is the first time I have taken what would be considered a "full load" in a semester.  I am not sure I will do it again.

This week we researched business organizations and tax and license laws.  I am a sole proprietor.  I don't know that I ever want to be big enough to ever be anything else.  My only motivation to ever be anything more would be to provide income opportunities for my children.  In that case the laws are unique.  A family business is not the same as a regular business. If this becomes a possibility, I will need to research this more and get an attorney to help me with it.

For now, I will start simple and see where it takes me.  I am doing this mostly for fun.  I love a project and an opportunity to put something productive out there into the www.
It is exciting to have my own space on the web.  I am not sure about the name but it is the first thing I typed in and it was available.  Now the hard part comes - building it up, making it useful and figuring out what to say.

Thursday, May 18, 2017

B250 week 5

This week was pretty easy in this class. Its a good thing because one of my other classes had me in tears and I still have not figured it out.  I have been wondering if this whole going back to school thing was a mistake.
So this week we visited my old friend Paypal.  I made a donation button for my website.  This, of course, meant that I actually had to start the website.  It asked for a domain name and the first thing I entered worked.  So it has a name and I had no chance to rethink it.  I am not sure how I feel about it but I hope it was inspiration.
That's it.  I am nervous now about what comes next.

 Earlier in the week, we were asked to find websites like ours to emulate.  Honestly, I did the assignment but I wasn't really happy with anything I found.  I am sure I can learn from other sites who have done things successfully but I want to do things differently - creatively.

It was interesting reading about other ideas from my classmates.

Oh, and, I got an "A" on the big spreadsheet. That was a relief because this semester has been such a struggle so far.  Its good to see I did something right.

Thursday, May 11, 2017

B250 Week 4

My computer is still out of commission. The tech I spoke with from HP said the process would take7-9 days. Today makes 8 days and yesterday I got an email saying they should have it back to me by the 19th.  This is really frustrating because the computer is only 4 months old.

Luckily, I was able to complete the spreadsheet for choosing a product thanks to Google sheets.  It worked like a charm.  Thank you Brother Luke. 

Spreadsheets are pretty cool. Hopefully one day I will be good at using them effectively.  The ranking formula did not work for me but everything else went well this week.
I chose a web builder and host - webstarts.  I will be doing a creative blog. My biggest challenge will be to keep up with content.  I have a hard enough time getting school done every week.  I hope to find other people to help provide content.  I hope to make it a spot for creative types and for those who would like to learn new skills.

I am kind of excited but also nervous.  I am not really sure I can make it work.  This is my toughest class because I keep misunderstanding things.  On top of this I am learning html in one class, javascript in another and CSS in another. I feel like this is immersion therapy.  I hope I can actually learn this stuff.  It will be pretty cool if I can.  If not, I guess I chose the wrong path.

Thursday, May 4, 2017

B250 week 3

This week we learned a lot about wholesale suppliers and I found it very interesting checking out all sorts of suppliers. My head is reeling with ideas.

Then we compared affiliate marketing with drop-shipping.  I was appalled by the high penalties for returns with drop-shipping and also felt like the whole process was too much of a hassle for something that I didn't have a real connection with. I like the affiliate model.  I think it will become part of my final plan. I believe I can add other things to that but it is an easy way to start.

This class scares me a little. I am not afraid to admit it. Making a final decision is pretty intimidating. It is good to have the push though.  I have had ideas spinning in my head for a long time but never put anything into action. 

I am still worried about last weeks spreadsheet. Especially since my hard drive crashed this week. My computer and the programs on it are out of commission for a week or so.  I only have Chris' computer to work on and it is kind of a piece of junk.  It is really slow and he had no word processing program on it.  I tried to open word but couldn't get it to work.  I had to download Open Office.  I hope my instructors can open my files.

I could have used Hope or Renee's computers but they both have Macs and I did not want to deal with that.  Plus they are both in school and need their machines.  Chris just finished a semester and is on break.