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Saturday, July 15, 2017

B250 week 13

This is the next to last week of this semester.  Hard to believe.  This class has been a bit frustrating.  I only understand a portion of the stuff we have covered.  It is cool that we have had so much opportunity to explore analytics and such and I will play with these things in the future.  I really thought woorank was interesting and gave specific things I can do to improve my website.  I will definitely visit it again.  I do not know how to do some of the things it suggests but after school I will have some extra time to try to figure some of these things out.  I do appreciate the things this class has introduced me to.

Saturday, July 8, 2017

B 250 week 12

This week we learned more about optimizing our web sites and using social media effectively.  I have a hard time digesting and retaining a lot of this stuff at once.  I bookmarked some of the pages that looked particularly useful so that I can go back and use them later.

I have learned that original content is particularly helpful.  It is content not found elsewhere and any links to it will go back to my site.
I also need to add quick links to social media sites to make it super easy for users to share my site.
I also plan to come up with a survey - and more than one eventually - to find out what users most want to find on the site.

It has been a tough week because I have been pulled away from the computer and my school work too much - dealing with other people's problems.  I need to get more done on the site.

An interesting thing happened though - showing the importance of developing and not just letting things sit.  Last week I simply added an arrow pointing down so that users would scroll to find more information.  Since I did this, the conversion rate went from 2 to 32.  So, I got them to click.  Now I need to get them to stay.

Saturday, July 1, 2017

B250 week 11

Wow - only a few weeks left in this semester.  I feel bad because my website is not very developed.  I spend so much time doing school work that I have little time for the site.

This week we talked about landing pages and web site optimization and stuff like that.  I need to go in and make sure keywords are used effectively and also add original content that is shareable.  I will need to go back over my notes and make sure I do all I can to make my site easy to use and find.

One thing - I am much more interested in optimization than I am in google aps.  This is very useful information. Optimizing means to make sure that users find what they are looking for and can maneuver easily. I will have lots of work on the website to do over the break. I also have people wanting me to do sewing projects for them and I just can't do that until this semester ends.  I think the summer break will be so busy that it will seem gone before it even begins.

Thursday, June 22, 2017

B250 week 10

This week our goal was to activate an ad words campaign which I did 2 weeks ago.  Also, we are starting a project due in 2 weeks.  We have to change things in our ads and/or keywords and evaluate the changes in our results.  I have to admit that it is kind of fun to see things happen.  I am going to spend most of today working on that site.  I am starting to solidify - in my head - what I want to do.  Design-wise I just don't know.  I might talk to Renee because she is an artist and might have some helpful suggestions.

I have found this semester to be much more of a challenge than I ever expected college to be.  I always thought I was the smart one but -dang, this is hard.  Programming is kicking my butt.  I am taking less credits next semester but they are all programming classes.  I am more than a little afraid.

Thursday, June 15, 2017

B250 week 9

We learned about Google Analytics this week.  We did not actually learn about it but rather learned how to apply it.  I am not sure about the cost because the wording was vague.

I linked my AdWords and Analytics.  Analytics is tracking my website.

I checked my quality scores on my keywords and "sewing" is still the only effective one.  I will develop the site more and see what happens.

Last week I worked a lot on the site.  I liked the way it looked and then something happened and all of the pages became copies of the same.  I found out that it was because of the "footing" setting.  I turned it off and now I have to start over.  I have now got the "about" stuff on the home page and the "contact" page looks good.  Everything else is a mess and the Blog doesn't work at all.  I don't know how to fix that.

Such fun.  I thought using a host with "drag and drop" would make things easier but it is a real pain.

Thursday, June 8, 2017

250 week 8

This week I made a google ad.  That was cool.  I had to set my budget to 1 cent a day because my site is not ready to view and I don't want to throw money at it yet.  It says that I will not be billed until I spend $50 so that will means I get a bill in about 14 years.  HAHA

I am really having a hard time starting my site.  I know I am a capable writer but I am just afraid to make anything permanent.  I don't know why.  I am making myself crazy.  I have to force myself to do something this weekend.

Wednesday, May 31, 2017

Business 250 week 7 - Keywords

I understand the concept of keywords and their importance when trying to draw customers to your website.  I used to think it was all about being creative and finding a way to get your site to appear near the top of a search result.  I did not realize that you had to pay for this and it kind of makes me angry - not gonna lie.  I know it is progress and someone will find a way to monetize everything so I am not surprised - just ticked that now I am expected to pay for this.

My biggest issue with this is that they use the word "bid".  I am not 100% about this but it seems as if some really fast computer calculations are done every time a search is entered to decide who has the highest bid and who will appear at the top of every search result page.  So considering the fat that there are big businesses out there that can throw a lot of money at this ad stuff, how will my budget get me any results?  Am I throwing money away?

My daughter used to do a blog and she had a very unique name for her blog.  She would appear at the top of a search every time someone put in those words and even near the top if one or 2 of them were used.  My other daughter is an artist and uses a pseudonym when she posts art on any of her active accounts.  If you type in her Pseudonym tons of her images appear right on top because her name is unique.

The problem is that people have to be looking for them or they would not know the words to search for.  I can see the purpose of adwords because people don't look for unique names if they don't know to do so.  I just don't know if my money would be better used elsewhere because I can not afford to spend very much and my bids will always be too low.